In a world of recycled samples and over-hyped wannabes, the boys of International Trust bring a breath of fresh air to a stalling power pop genre.
Now and again, a band comes along that just demands your attention, and International Trust is just that band. Consisting of Neil Hanson (vocals), John McGahey (drums/vocals), Simon Glacken (keyboards/vocals), Rob Chew (bass/vocals) and Drew Lunn (guitar/vocals), the band have only been together since the middle of 2006, but already they're building up a loyal and hardcore reputation and following. Coming across like the bastard sons of Slade, Iggy Pop and a more melodic Sex Pistols mixed in with a bit of ABBA(!), this five piece unit are already promising big things with their fresh approach to the music industry. If you're tired of the hype around the severely over-rated Arctic Monkeys, then allow yourselves to be seduced by the raucous power pop of International Trust.
Taking the tried and trusted way of getting themselves out there to get known, the band are no strangers to hard work when it comes to gigging. Currently touring the length and breadth of the United Kingdom on an extensive promotional stint, they're finding their sound being warmly welcomed by lovers of true-to-their-roots music, with no pretentious this is where we grew up and it depressed us PR history. But that's not to say that the band don't have anything interesting to say. Indeed, anyone who takes the time to read their various blogs will often end up laughing uncontrollably at the seamless wit in which they tell of their latest gigging mishaps. And this humour also comes across in their music.
Their debut single Bruce Lee (on a double CD with fellow Organic labelmates Armstrong) uses the kung-fu legend to perfection to describe the simplistic ambition of the band. The lyrics are perfectly mixed to an infectious, in-your-face cacophony of sound, which also finds time to name check Ice-T. In fact, the point being made by the lyrics is so simple, yet so true, you wonder why so many other lyricists search for that perfect combination of clever wording, when the simpler lyrics on show here are just as clever. It comes as no surprise that the single has found itself on the playlist of Radio 1, the UK's most listened to station.
The band themselves are extremely tight and competent, laying down a sound that is as fresh today as was the Sex Pistols in the 70's, or Frankie Goes To Hollywood in the 80's. Although they may come across as the ultimate party band, they know how to play as well, and this is none more apparent than the feedback starting to appear from their live shows. Well, the live shows they make it to, that is...
With a uniquely fun and infectious sound, and a strong fan base beginning to build, it surely can't be too long before International Trust attract the attention of the larger music labels. Catch them now while you can, and tell everyone you were there when it all began...